Europe’s ageing population is placing ever-greater demands on healthcare systems and services, and health - as it affects citizens’ ability to participate in society, and thereby contribute to the competitiveness of Europe - is rising ever higher on the EU agenda.
Weber Shandwick's healthcare practice works with a diverse range of stakeholders in public health, policy and healthcare to provide integrated communications support in public affairs and public relations across the full range of audiences: physicians, patients, policymakers and the public. Our combination of in-depth knowledge of European health issues and their relation to competencies of the EU, practical institutional expertise, and NGO experience, means we see and understand clients’ communications challenges from all angles.
Our expertise extends across the public and private sectors and we are dedicated to helping our clients, whatever their mandate, navigate the EU regulatory environment, put therapy areas on the public health agenda, and build links with European and World Health Organization policy makers. We also provide corporate communications, issues management, stakeholder relations and core public relations programmes.
We also recognise that the pharmaceutical industry is under pressure to respond to Europe’s health challenges while keeping the cost of new treatments and therapies low. Yet the cost of bringing a new drug to market is rising, and making a return on investment is an ever-present challenge.